Lost Our Lease

The other day I was in a shopping center and there was a sign on one of the shops.  It read “Lost Our Lease - Everything 30-80% off.”  What shocked me was that the center had three other spaces the same size with big For Lease signs in the window.  One was a few doors down from the sale.   What landlord would not renew a lease in this case?  It reminded me of the Going Out of Business signs that you see year after year at the same business.  Absolutely No Credibility. 

When you are with your clients you need to make sure that you are not the store with the silly sign.  Don’t be the consultant telling prospective buyers that interest rates are going up now.  One day they might, but there is no reason to believe there will be any significant movement in the near future.  Don’t be the consultant that tells prospects that there is not much left from which to choose, when there are hundreds of vacant sites in the neighborhood.  You get the point.  Make sure that everything you say is credible and honest. 

Deal with your clients fairly and honestly and you will sell more.

Howard Vogin has spent his entire life selling.  Starting out selling newspapers in his neighborhood, he has always had sales in blood. Throughout his career he has always focused on sales and marketing. Whether growing retail chains or leading sales teams Howard has always looked for ways to innovate and increase business through the development of his teams.  Now working in Real Estate in South Florida, Howard continues to help others through coaching, consulting and writing.  He is currently working on a new book.  To reach Howard email him at howard@voginteam.com.