Embrace Change

You have probably heard the saying:  If you do what you have always done, you will get what you have always got.  In the past that was true, but today that quote is no longer valid.  The world is being turned on its head and the new truth is if you do what you have always done, you will get less than what you have always got.  The reason is simple. The Internet is and will continue to change how we do business in the future. 

We can all remember the big thick real estate section where you would look for homes.  Ten years ago no one would have thought that the over 80% of the population would shop online for real estate, but that is the case today.  When was the last time you looked at the listing in the newspaper?   How about job hunting, or travel - the same has happened.

The mere fact that you are online networking and reading this is a testament to the change. In the past seminars, meetings and mailed trade publications dominated knowledge transfer.  While the tradition channels have not gone away, much of it is being replaced with new channels – think online meetings, webinars, intranets, blogs, and ebooks. 

We have Linkedin, Twitter, and Facebook to name a few.  Before you know it there will be something else.  Will it be Instagram, Pinterest, or something else?  Only time will tell.  You cannot rest on what has worked.

You must stay current, read and investigate new sites.  You have the choice, you can stay the course and change only when forced and wonder why you are not having success; or you can be an early adopter and EMBRACE THE CHANGE AND REAP THE REWARDS.

Try something new and enjoy the benefits!!!!

Howard Vogin has spent his entire life selling.  Starting out selling newspapers in his neighborhood, he has always had sales in blood. Throughout his career he has always focused on sales and marketing. Whether growing retail chains or leading sales teams Howard has always looked for ways to innovate and increase business through the development of his teams.  Now working in Real Estate in South Florida, Howard continues to help others through coaching, consulting and writing.  He is currently working on a new book.  To reach Howard email him at howard@voginteam.com.